New license plate designs unveiled for public vote

Governor Kim Reynolds, Lt. Gov. Adam Gregg and Iowa Department of Transportation (DOT) director, Mark Lowe, unveiled three potential designs for Iowa’s new license plate Thursday, Aug. 10, at the Iowa State Fair. “The designs represent elements of what makes us Iowans,” said Reynolds. “We are patriotic. We are forward thinking. We take pride in our state’s natural beauty. And we embrace contributions from both the rural and urban areas of our state,” she said.

“License plates offer Iowans the opportunity to display the spirit of our state wherever they go,” said Gregg. “Each of the three designs represents the state of Iowa in its own unique way.”

The designs were created by Iowa DOT graphic artists with input from the governor’s office and several state agencies. The new plate will replace the county standard-issue plate which currently carries a blue and white city and country design. Right now, there will be no change to collegiate plates or other specialty plates that do not include this design. The city and country plate design has been in place since 1998 and accounts for about 4.2 million of the 4.4 million plates in circulation.

Once a design is chosen, the new plate will be available some time in 2018. Plates with the new design will be issued to vehicle owners whenever they add or change vehicles and obtain new county-standard plates whenever they replace lost or stolen county-standard plates. In addition, Iowans who currently have county-standard plates will receive replacement plates with the new design when their current plate reaches the end of its 10-year replacement cycle. Vehicle owners who want a new plat sooner may purchase a set from their local county treasurer’s office for $5.

Iowans can cast a vote for their favorite design during the Iowa State Fair at the DOT’s booth in the Varied Industries Building or online at iowadot.gov/StateFair/PickAPlate.aspx. Voting will be open until Aug. 20.

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